How-to
Promises a skill or result the reader gets by following the text.
Example “How to Make Cold Brew at Home”
Number list
A specific count tells readers how much they will get and how long it takes to read.
Example “5 Cold Brew Mistakes That Ruin the Taste”
Question
Asks the question the reader already has, so the text reads as the answer.
Example “Why Does Cold Brew Taste Sweeter?”
Clear benefit
States the gain in plain words: what the reader saves, gets or avoids.
Example “Smoother Coffee With Less Acidity”
Result without the obstacle
The result the reader wants minus the effort or risk they fear, the classic "get X without Y".
Example “Iced Coffee Every Morning Without Brewing Daily”
Curiosity gap
Leaves out one piece that the text reveals, so the reader clicks to close the gap.
Example “The One Step Most Cold Brew Recipes Skip”
Contrarian
Challenges a common belief that the text disagrees with.
Example “Stop Steeping Cold Brew Overnight”
Before and after
Shows the change from the problem to the result.
Example “From Bitter to Smooth in One Change”
Proof
Leads with a test, number or outcome that makes the claim believable.
Example “We Tested 6 Steeping Times, and 18 Hours Won”
News fact
Puts the key fact first, the way a news headline does.
Example “Coffee Chain Adds Cold Brew to Every Store”
Direct offer
States the offer, price or deadline for readers who are ready to act.
Example “Cold Brew Kit, 20% Off This Week Only”
Mistake or warning
Names a mistake readers are making and promises the fix.
Example “The Cold Brew Mistake That Makes It Bitter”